President and Co-founder
Mark Magnacca has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. He has also been instrumental in coaching and leading sales teams to deliver a consistent message in the marketplace by integrating mobile technology into their sales processes. He has worked as a presentation coach with a wide range of financial service companies by delivering innovative, practice development and business-building strategies.
Prior to co-founding Allego, Magnacca founded Insight Development Group, Inc., a leading sales and presentation training firm specializing in the financial services industry. As a former financial advisor, Magnacca brings a unique perspective to the world of consultative selling.
Magnacca is the author of “So What? How to Communicate What Really Matters to Your Audience” and “The Product Is You!: Position Yourself for Success as an Advisor.” His work has been featured in numerous media outlets including FOX TV, The New York Times and The Boston Globe.
Magnacca is a graduate of Babson College.